In this article I offer some tips for writing blog posts that are
geared up for search engine traffic, and that are written to be shared
in the social web. For the example, I will be walking through how I
create a real post for a high authority health web site.
I will also be creating a video to embed into the blog post, so I
will explain how I created the video, came up with the title for it, and
armed it for top results in the search engines.
If following along, be sure that when you create a video and article
that they are able to stand alone as you never know how someone will be
absorbing your content. It might be that they aren’t watching the video
embedded within your post at all, but stand alone on YouTube or wherever
it is that you decide to host it.
Video
Watch over my shoulder as I perform the steps that I use to get blog posts and videos indexed by Google quickly
Let’s Use Google Suggest To Find A Good Topic For Our Blog Post
We’ll use the long tail we find within our post title
By default I head to Google.com to start, but if you are writing
content for a specific geographic audience like Canada for example, you
might want to go to the correct engine (Google.ca) because there will be
some differences in the results, even if they are just subtle.
Also, you may want to disable the saving of search history for your
Google Account, or log out of Google completely, because the search
results may differ for you otherwise. We’ll be looking at top results to
do a quick glance at the competition. It’s not a huge deal but it’ll
help our testing to be a little more precise, but the truth is we are
not dealing with exacts anyway. In case you didn’t know, Google
will tailor your results (when search history is being saved), to show
sites that you frequent most in the top results.
1) First, let’s decide on roughly what we want to talk about in our post.
In this example I am going to be providing a list and summary of
Facebook pages in the “raw food” niche. I’m not sure how many just yet,
maybe around 50, but I can work that part out later.
2) Next, let’s head to Google to see what people might be
searching for that would like to see that list. There might be some
deliberate searches for such a thing, but somehow I don’t think there
will be much. Let’s look anyway.
Well, there wasn’t a whole lot.
I did find:
“raw food facebook pages”
“raw food diet facebook”
“raw food health facebook”
“raw food on facebook”
I also discoverd that commonly people might look for Facebook pages in this way:
“{topic-name} related facebook page”
So, even though “raw food related facebook pages” isn’t rolling up,
it doesn’t mean it wouldn’t get traffic in the long or short term.
3) Finally, let’s assess the results that come up for each phrase.
For the search “raw food facebook pages” Google lists exactly what
you may (or may not) expect. It lists pages on Facebook related to “raw
food.”
You might think this removes the need for the content developer but I
wouldn’t agree. I think that a nice list with that title will still
climb above those results. It would be human edited instead of machine
selected after all.
I looked through some of the other terms, and I decided to go for the first one.
What I am mainly looking for when assessing the results is if anyone has used that exact phrase in the title of their content.
While I will be using “raw food facebook pages” for the article, I
will probably be using “raw food diet facebook” for the video.
Creating A Blog Post Title Using Our Chosen Google Suggest Keyphrase
Make a title worth clicking and sharing
OK, now with our chosen keyphrase in hand, let’s come up with a title.
The title is arguably the most important part of the content when it comes to getting clicks, SEO, and sharing.
It becomes the starting point, or the “advertisement” for the content
piece when the snippet is viewed in the SERPS or after being shared on
social sites like Facebook. The title also often determines what is
included in other key SEO elements, which include the H1 tag and the
URL.
List posts are great, and they are often shared without hesitation.
Knowing that, let’s create a “list post” style title from our chosen keyword.
Let’s go with:
“50 Impactful Raw Food Facebook Pages Worth Liking”
And for the video:
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