7 Simple SEO Tricks To Improve Your 2016 SEO

2016 is around the corner. The countdown has begun. But wait, are you prepared to welcome 2016? We all know that the New Year will bring to the fore a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more.

According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run search query.

In 2015 also, marketers realized the value of SEO, aligning their content for customers’ needs and mobile optimization for better results. After all, 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those searches result in a purchase, according to searchenginewatch.com.

Searchengineland.com suggests SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs).  Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages.  An article in Quicksprout.com states that the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.

Wondering what SEO trends which SEO trends will turn out to be the major hits of 2016? Don’t worry. Here, we bring to you an exclusive exposé on the hottest SEO trends and developments that are set to rock the world in the year ahead. Have a look!

Table of Contents [hide]

• 1 1. Social Content Will Gain Prominence
• 2 2. Videos Will Still Rule
• 3 3. Mobile Optimization Will Become Crucial
• 4 4. Voice Search Function a Must
• 5 5. Content Aggregation will get Bigger & Better
• 6 6. The Craze of Mobile Apps Will Grow
• 7 7. Local SEO to Become Even More Important

1. Social Content Will Gain Prominence

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.

Blog.kissmetrics.com states that links to content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engine crawlers understand what websites are credible and should be ranked for what keyword phrases.

2. Videos Will Still Rule

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. A report by Marketing Land states that videos make for 62% of all Google searchesuniversally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to Quicksprout.com, videos get 50 times betterorganic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as compared to plain, static text content, according to Relesoo.com.

Many marketers chose to drive their modern marketing engine with the fuel of Video SEO in 2015. And we predict that more marketers and businesses will embrace the trend of videos in the coming year too. Take a glance at what a blended search result looks like for the search query “777 built in 4 minutes”.

Now, the only way to appear in the search engine pages like this is by uploading your videos on You Tube or through video SEO. It is important that Google is able to find your video content, successfully index it and display your video content when specific keywords are entered as search terms.

3. Mobile Optimization Will Become Crucial

Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Neilpatel.com states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2016.

• 4 out of 5 consumers use smartphones to shop. (Source: Convinceandconvert.com)
• 70% of mobile searches lead to online action within an hour. (Source: Socialmediatoday.com)
• Over 1.2 billion people access the web from their mobile devices. (Source: Mobify.com)
• Global mobile traffic now accounts for 15% of all Internet traffic. (Source: Newtarget.com)
• 95% smartphone users have searched for local info. (Source: Adwords.blogspot.com )

Therefore, make sure that mobile optimization finds a prominent place in your SEO strategies for the upcoming year to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.

4. Voice Search Function a Must

These days, people who are on the go use voice search simply because it is more convenient and safer, especially when someone is driving or multi-tasking. It is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri.

Even ‘Domino’s Pizza’ has a ‘voice-ordering feature. However, make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords.  Google Study finds voice search mostly used to ask for directions. For teens, doing a voice search while watching TV (59%) and while with friends (57%) are the highest use cases, according to marketingland.com. Whereas for adults, voice searching is done the most while watching TV (36%), followed by when with friends (24%) and while cooking (23%).

5. Content Aggregation will get Bigger & Better

According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place.

A blog published at imediaconnection.com explains that content aggregation is a practical way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience. If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

A great example of content curation is using the humble newsletter, Next Draft by Dave Pell, who has amassed over 160,000 subscribers to his daily email which shares the most interesting stories in business, culture, and tech, an article in Jeff Bullas explained. Another example is Inbound.org which was built by Moz and Hubspot to increase their reach even further.

6. The Craze of Mobile Apps Will Grow

According to Tech Crunch, mobile apps account for 52% of all time spent on online digital media. Another report available on the Internet reveals that users spend 89% mobile time using apps. This is the reason for more and more businesses planning to explore the advantage of mobile apps.

As discussed above, use of mobile for web search is on an all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites. An article in searchenginejournal.com states that 85% of people prefer native mobile apps to websites. Feature your brand prominently in the app name and make sure you have proper links to apps for better search rankings Also, you must ensure that app optimization tops your list of SEO optimization. There are several brands that are benefiting from prominent mobile app visibility in Google’s organic search results. Have a look at what happens when you search eBay in Google. The app page URL presents a powerful opportunity to “occupy” the first page of Google SERPs.

7. Local SEO to Become Even More Important

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results.

• Local searches lead 50% of mobile visitors to visit stores within a day. (Source: Searchengineland.com)
• More than 60% consumers have used local information in ads. (Source: Business2community.com)
• 50% mobile searches are conducted in hopes of finding local results. (Source: Business2community.com)

Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest. (Image source: Search Engine Journal)

To conclude, you must brace yourself in expanding your presence on social media, instilling videos of your business in your content so that you get Page 1 ranking in Google. A good ranking ultimately helps you build strong influence and enhance your brand name amongst your audience.  So, don’t miss out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO strategies you have, the more benefits you will have.

So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.

Though trends keep on changing, we expect that these 7 SEO trends are most likely to dominate the scene in 2016. While some of them will become extinct like the dinosaur, some will evolve and outlast the rest. Nevertheless, we’re sure by embracing these trends, you’ll be able to spearhead the market in the New Year.

Did we miss out anything important? Please leave your comments and let us know.

WHAT IS ORM AND SEO DIFFERENCES

Search Engine Optimization (SEO) is used to increase the search engine ranking of your content. Online Reputation Management (ORM) is a bit broader of a term, and is used to specifically manage the online reputation of a person, place, thing, site, brand, etc.



ORM vs. SEO: What's the difference?

What is an online reputation management company and how is it different from asearch engine optimization firm? An ORM company is a technical public relations firm that uses aggressive content marketing and search engine optimization to achieve wholesale change in search results for branded search terms.

Even if you can’t tell a meta tag from a long-tail keyword, you’re probably familiar with the concept of search engine optimization (SEO). SEO boosts your website’s search visibility and makes you easier to find online. It’s a core function of competent online reputation management companies—and, if you care about managing your web presence, you need to have a firm grasp of SEO.

But SEO is not online reputation management (ORM). Reputation management services definitely include an SEO component. But when it comes to comprehensive ORM campaigns, SEO is far from the whole story. Let’s take a look at the key differences between SEO and ORM.

Online Reputation Management Explained

ORM is important and SEO is a key part of most ORM campaigns. Online Reputation Management is even more basic in its definition, but broader in scope of what it entails. Online Reputation Management is exactly what the phrase suggests, managing your online reputation. Looking closer at some of what could have an online reputation is where this becomes difficult. Basically anyone, anything, or any company has an online reputation. The obvious ones are: people, companies, and brands.

ORM or SEO: Which type of online marketing is your company in need of?

he best and easiest way to help decide what it is that your company needs more, is to

• Check Google, look for your company.
• Where does it appear?
• Does your company’s web presence appear early?
• Is there negative information anywhere you can see?
• Check the employees names for the same things.

If you see something negative, it is time to become a social media/SEO/Google Analytics expert or it is time to call a company which specializes in Online Reputation Management The longer you wait, the more click through’s the negatives will receive. When someone google’s your company, they will come across the negative. People are leery of trusting anything from the internet. People are much more likely to trust negatives over positives. Negative reviews get more credibility than positive reviews. If you see those negatives you need to be ready to act fast.

If you do not see anything negative about any of them, GREAT! You are ahead of the game. You have a couple of options from here and pursuing both of those options may be a smart move.

• You can work hard improving the SEO of your web presence. Your web presence includes your website, social media, and outreach efforts like guest blogging and reviewing items and services related to your business.
• Your other option is to be proactive and contact an experienced online reputation management company and allow them to begin tracking to make sure no negatives come alive online. This would allow you to have the piece of mind that if something happens, one of the top companies in the world at ORM and SEO is on top of it from the beginning.
• Your third option is to do both. This is probably the best option. In addition to working on your company’s SEO and assisting with the development of a positive web presence, a good online reputation management company will monitor your web presence. This can give you the peace of mind you need to focus on the business that you know best.

Read more at http://www.business2community.com/seo/online-reputation-management-orm-seo-company-need-0909732#hXkT5GlcurPysSL3.99

Simple is Better: How to Talk to Your Clients about SEO

As a professional internet marketer, you already know all about the benefits of SEO. In fact, the idea of creating a website without implementing SEO techniques probably seems ridiculous. But outside the internet marketing realm, the benefits of SEO are not always so well understood. 

If a client simply “wants a website” they may need a little convincing to purchase your SEO expertise. On one hand, you don’t want to be in a position where it simply seems like you’re trying to push services on your client. On the other hand, a client is rarely going to be happy with the results they’ll get from a website which hasn’t been optimized for search engines.

Here are a few tips and tricks to help your clients understand the benefits of Search Engine Optimization:

Don’t Be Overly Technical

“First, I’m going to create natural backlinks. Then I’ll insert keywords with a localized approach. Finally, I’m going to devote about 50% of my time to your mobile presence.”

Sure, this isn’t overly complicated to an SEO pro, but for a client unfamiliar with this world the above sounds like a bunch of buzzwords. So you want to use clear, plain explanations. Don’t focus so much on what you’re going to do. Focus on the benefits which the client will experience directly.

This boils down to three reasons to implement SEO. These are concepts any client can appreciate:

Reason #1: SEO is Customer Friendly

In order to explain the importance of SEO to a client, you’ll want to bring up your favorite analytics tool. Show your client where their traffic, conversions and sales originate. For the most part, organic searches are going to drive most of this.

Without SEO, your client’s organic results are basically, well, subject to the fates. SEO gives your client’s site more control over their SERP. (Of course, you’ll want to explain this without using all the acronyms.)

With SEO, your client’s SERP will raise. This means more potential customers will find your client when they search for terms related to the product or service they provide. This increased exposure usually leads to more sales.

Here’s a simple way to explain this to your clients:

Without SEO, your business will still show up in the search results. But you really have no say as to where in those search results your business will appear. It’s not likely to be in a top spot, however, simply because your competitors are already using SEO to take those top spots. Without SEO, your business will stagnate.

With SEO, your ranking in the search results is more controllable. Even better, SEO techniques can continually improve your ranking over time. More and more customers will be drawn to your site when they search for terms related to your business. With SEO, your business will grow.

Reason #2: SEO is Cost Effective

I’ve had my fair share of clients who believe the most effective way to find success online is to simply spend money. I’ve also had plenty of clients who had a limited budget. Fortunately, SEO works well in both situations.

If your client insists on buying something, you can direct them to pay-per-click strategies, banner ads and the like. But you’ll also want to tell them that some of their best results will come from simple, free SEO solutions. Obviously, they’ll still have to pay you, the SEO pro, to implement these strategies – but that’s still cheaper than paying you to implement paid strategies.

SEO allows you to attract high quality traffic. SEO can even level the playing field between large and small companies. Smart SEO strategies can push a small business to the top of the search results page.

How do companies use SEO so effectively? They approach the concept from the very start of development. SEO strategies are integrated into every aspect of their online presence. This includes content marketing, social marketing and any other aspect of their brand.

This approach doesn’t care how much money you spend. The strategies alone make the difference. This makes SEO not only the most cost effective technique but also simply the most effective all-around.  

Reason #3: SEO is Long-Lasting

The advertising and marketing budget of a business can change quickly. If the company is reliant on paid ads, their entire strategy can be in trouble if the budget shrinks. This isn’t the case with SEO.

SEO never stops working. In fact, many SEO practices become more effective the longer they exist. Each year, you can add more to your SEO strategies – more keywords, more guest blogs and so on. Eventually, your client can own their niche and dominate their market.

Paid strategies can stop and start depending on your client’s needs and budget. As long as you have effective SEO strategies in place, potential customers will still be driven to your client’s site. This lets you implement paid strategies only at key times, such as during specific holidays.

Your Clients Want SEO…

…even if they don’t know it yet. Convincing them can sometimes be difficult. After all, SEO isn’t a physical thing you can see the way you can see a banner ad. Sometimes I’ve had clients who didn’t understand how important just a few keywords can be.

But most businesses respond to the bottom line. When you use these three strategies above, you’ll be able to explain to your clients how SEO can increase their profits in the long run. In fact, SEO is one of the most cost effective ways a business can grow online.

You might also explain how creating a website without SEO is basically a complete waste of time. A website people can’t find isn’t really a website at all. So even though convincing a client they need SEO isn’t always the most fun activity, it is a necessity. Hopefully the above strategies will lead to smooth communication and a long-term relationship with a great (and now knowledgeable) client.        

10 Best Ways to Website Promotion using SEO, Advertising, Marketing, Social Media

10 Best Methods to Promote a Website successfully using Free+Paid Ways of Marketing and Advertising

Website Promotion ideas, techniques, Tools, Tips: 10 ways to successfully Promote and Market a Website

Website Promotion using various effective Tips for Marketing, SEO, Advertising, Social Media, Content Promotion, Free Submission, Blogging Tools, etc.



With the number of host names hitting the 861,379,000 mark as of January 2014, there is no doubt that having a website is no longer a problem these days. The real issue is promoting it. Businesses running websites and blogs face the challenge of having people to visit their sites and make sales. 


To Promote a website successfully it takes a lot of good ideas, techniques, ways, methods,Tools, SEO processes, submissions, etc. Sometime, you may even have to depend on paid methods where you have to pay something to increase traffic and overall visibility of your website over the desired geographical locations of your choice.

Though, some traffic generating methods have edge over the others. You have to consciously choose what suits best to your web property! 


Social Media, SEO, Search Engine Marketing, Video advertising, and email advertising are undoubtedly the top methods to get huge traffic (referral + organic) for your website or blog! 


[ Here are a few tips that businesses can use to promote their websites ]

Website Promotion Methods: Best Ways Promoting a Site using Means of Advertising Marketing SEO, etc

10 best Methods to Promote your Website on the Internet:

First of all, submit your website to the maximum possible search engines as they are the ones that send free organic traffic to your website if it is well indexed in every major search engines. 



[ List of Free search engines to add url of your website ]

1. Search engine optimization (SEO)

The most important and successful method of promoting and marketing a website is through Search Engine Optimization (SEO). Most people look for website urls by searching the keywords on search engines. 


A website that has a low SEO ranking is therefore not as visible as one that appears on the first page of the Search Engine Results Pages. 


There are two ways of optimizing your website for search engines: on-page SEO and off-page SEO. 


On-page SEO refers to the methods that are applied online, on the website itself. They include editing the existing website content, linking and back linking, social media sharing, and blogging, to name but a few. 


Apart from these, landing page optimization is very important as per the on-page SEO guidelines in order to rank a website well in search engines. Landing pages are counted in ranking factors decided by major search engines. 


Another crucial aspect is website loading time. You must have heard too frequently about this parameter from medium bloggers to expert ones. 



Now, website speed is counted in a list of confirmed factors that affect SEO for a web page.


So  try these tips and tools for optimizing the loading time of your website   




Off-page SEO on the other hand refers to the SEO methods that are applied outside the website, such as word of mouth promotion and advertising on the print media among other methods.



You can even outsource your SEO work to the freelancers available on Gig based websites, like Upwork.com, freelancer.com, etc. 


--->  Get the list of 10 best websites to buy SEO Gigs


Use a powerful SEO software, like this one here - it will help you review your website as per the best practices for on-page and off-page SEO rules. 

2. Blogging and article marketing

Blogs have become very popular in disseminating information online. Most websites have a blog in which information on the various services offered on the site is provided. 



Offering original content for free helps sets you apart from cutthroat competition. You can so write for other blogs and request other blogs to write for you and share links. This is called guest blogging. 


It gives you an opportunity to get other customers from different niches and geographical locations. Article marketing has also become one of the greatest content marketing tools that have become very popular in the recent internet marketing scene.




[ List of 30 best blogging sites to promote your website free ]




[20 Free/paid High PR directories to submit your website] 

3. Pay per click (PPC)

Some website marketing ways are free while others are paid. Pay Per Click is an example of a paid advertising method. PPC entails using internet advertising to generate traffic from search engines like Google. 



Google AdWords and Google AdSense are the most popular PPC techniques that are in use today. In these platforms, you pay a fixed price for each click your ad gets. Your hope is that the click will result into a sale. 


Your main task here is to look for keyword phases that will attract rather than distract the audience.

4. Video advertising

YouTube is a leading video sharing platform that has provided businesses with a simple way of sharing video clips online. You can embed videos on your website or social media page if you want to clarify or demonstrate the use of a new product. 



Going viral is the most desirable result but if it doesn’t happen, a video will still drive traffic to your site if you use strong call to actions. Keeping in mind that YouTube gets about 1 billion visits every month and that 1/3 of online activity is spend watching videos, you have no reason to ignore YouTube, after all, it is the second largest search engine.




[ 10 Best Video submission websites where you can promote your website ] 

5. Email marketing

Email marketing is a great website promotion tool that allows website owners to reach out to their esteemed customers in a very personal way. 



There are several email marketing companies that help you to create mailing lists after which you can start your email marketing campaign. If you would like to succeed in email marketing, you need to start creating your mailing list straight from day one.

6. Word of mouth

When you are looking for some goods or services, you normally ask your friends for referrals. Promotion of some businesses such as makeup, women beauty and fashion businesses are better done through word of mouth. 



As a website owner, you need to build connections with your fans and friends so that you can get positive reviews on your website and word of mouth recommendations.

[ 10 best tools that are used by SMBs and SMEs for marketing a website ]

7. Social media Marketing

Social media helps webmasters and blog owners to reach their potential clients. People are on social networks to socialize, but as you socialize with your friends, you can always encourage them to buy form your website. 



If you have created a page for your website, you can encourage your friends to like it. There are many organizations who have a very strong following on social media and the fans of their pages more often than not become their customers. 



People also tend to be outspoken on social media, so it is easy for you to get customer feedback and know what people expect from you. Facebook Ads can also be used to further bolster the chances of getting new customers. 


LinkedIn, Google+, Pinterest, Tumblr, Instagram, Quora and Twitter are others social networks that can help to promote your business.


[ 21 Finest Methods to generate traffic for website using SMM, SEM, and SEO ]

8. Public Relations

Public relation strategies are very essential in promoting and marketing a website. It is through public relations that you are able to brand yourself and convince people that you are an expert in your business. 



People become aware of your brand, and conversion rates escalate. For example, writing journalistic articles for magazines and newspapers is a way of connecting with the people, especially those who read the magazines or newspapers. 



Being mentioned by a trusted media center is a big plus, as people tend to trust you more.

9. Listing your Website

Getting listed on search engines and business directories is one of the marketing tips that some business owners tend to ignore. Business directories have a way of connecting businesses to their customers in a way that other platforms cannot. 



For instance, if you list your business’s physical address on Google My Business, customers can get directions to your registered offices through Google Maps. Bing places for Businesses and Yahoo localworks are great areas to list your business too. 




Others are Yelp, TripAdvisor, Yellow Pages, Super Pages, Angie’s List, Manta, DexKnows, BBB and Merchant Circle.

10. Press Release distribution (PR Submission) 

No one can underestimate the importance of press release distribution in marketing a website. A press release is an easy way of creating promotional content and distributing it to your current and prospective buyers. 



You can come up with a regular schedule of sending press releases, such as once a month or once in a fortnight. If you can contact local medial like magazines and newspapers topublish your press release the better for you.