Tuesday 11 July 2017

When setting up targeting groups for video ads, it’s most effective to:

When setting up targeting groups for video ads, it’s most effective to:
  • A) select a maximum of 3 targeting groups
  • B) select at least 5 advanced audience options
  • C) target broadly by demographic groups, topics, or interests
  • D) target narrowly by demographic groups, topics, or interests
Correct answer is:
  • D) target narrowly by demographic groups, topics, or interests


Explanation: These targeting methods are added at the ad group level. It’s important to know that with each targeting method you add you narrow, not widen, your targeting.

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