When setting up targeting groups for video ads, it’s most effective to:
- A) select a maximum of 3 targeting groups
- B) select at least 5 advanced audience options
- C) target broadly by demographic groups, topics, or interests
- D) target narrowly by demographic groups, topics, or interests
Correct answer is:
- D) target narrowly by demographic groups, topics, or interests
Explanation: These targeting methods are added at
the ad group level. It’s important to know that with each targeting
method you add you narrow, not widen, your targeting.
Read more here: https://support.google.com/partners/answer/2454017
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