As
many advertising strategies and internet based professions are
developing search engine optimization is no different. There are
constant changes due to new updates being released, new trends being
discussed and new strategies being developed. This makes it so SEO also
needs to constantly “be on the move” so to speak.
Over the past year Google has updated
its algorithm 13 times, according to Moz’s change history. However, we
mustn’t forget when looking at public updates that there are almost
constant minor changes daily.
At Hire SEO Expert
we take into account all these factors and adjust our strategies
accordingly, aiming at creating the best possible strategies for our
clients.
Firstly, 2015 has found us to be more
mobile so we create and optimize for mobile traffic as Google is now
more responsive to websites that provide the best user experience, and
has recently started including a “mobile-friendly” notation next to
websites in mobile search results that are indeed mobile friendly.
Secondly, we have also now begun
optimizing for Bing, Yahoo and DuckDuckGo as other search engines have
begun to take more of the market share. Recent developments suggest that
other search engines could possibly become more and more popular as
time goes on. This possible change can be seen in the fact that Firefox
out did Google and Yahoo will now be the default search engine for the
browser. Google’s deal is also up with Safari in 2015, and reports have
both Bing and Yahoo trying to secure that spot. The option to switch
default browsers in iOS 8 and OS X from Google to DuckDuckGo also
exists.
With search engines other than Google
becoming more popular and accepted it is vital to have visibility across
these search engines in addition to Google.
Thirdly, SEO companies need to work
passed putting an emphasis on keyword rankings to determine the success
of a campaign based on keyword positions, as ranking reports can be made
to look pretty and some SEO companies will even target useless keywords
just to say, you are ranking number one. What needs to be said is that
your ranking is increasing your Return on Investment, so you are not
only ranking number one but also making the profit that needs to along
with the ranking. If you are a businessman you realize that being number
one means nothing if you are not turning a dime.
Furthermore, a more focused social-media
approach is definitely a must!!! As social media has now turned into a
media platform no longer only sharing your daily news but also
advertising your social audience expects your brand to engage with them
on a more personal level. Social media was once just a platform to share
content, so businesses would sign up for every social platform under
the sun and blast their content everywhere but now social media is a
marketing channel as well as a customer-service channel, thus, making it
more effective to focus on two or three social-media platforms rather
than anything else.
This not only helps you generate more
leads, sales and revenue, but it also helps to build a very loyal
following that will share your content. This can introduce new people to
your brand and even present opportunities to earn links.
Another point to consider is earning
links rather than building links it is a well-known fact that inbound
links are the most influential signal of trust and authority. This is
never going to change. What has changed, however, is strategy!!
The days of building links on irrelevant
blogs and chasing large quantities of links to game the search results
are over. Earning a single link on a high-quality relevant website is
valuable for multiple reasons including SEO, attracting referral
traffic, leads, sales and branding exposure. Look for traditional PR and
SEO to work closer together in 2015.
Finally, it has become quite apparent
that targeting more precise keywords and search phrases has taken over
the lead of broad targeting. While broad keywords tend to have a huge
search volume, they don’t attract highly targeted traffic and they are
expensive to rank. Targeting long-tail search queries not only attracts
qualified “buyer” traffic, but these terms will typically have much less
competition. Keyword research along with understanding the shopping and
purchase patterns of the target consumer can help to identify search
terms and phrases to go after.
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