How Schema Tags Will Optimize Your SEO Campaign?

Schema Markup tags has been around for many years in SEO, but only few website have implemented these tags and have got benefited. Still there are many people who are not aware of schema tags or why one should implement it? Now it’s time to know what it is. Today we are going to learn what schema markup tags are, their benefits and why it is important to include them in our SEO strategy.

What is schema markup?

It is a type of micro-data which helps search engine to analyse the information provided on the website and interpret the content effectively to the users based on their search queries made by them.

Different types of data type markup qualify to appear in search results. Some of the major data type markup are Local Businesses, Articles, Movies, Book Reviews, Events, Restaurants, TV episodes and ratings, Software Applications, Products.

Visit: http://schema.org/ to know which content type suits your website and find the recommended properties for that type.

Why is structured data important for SEO?

By implementing structured data markup on the website one can enhance the website content to become more visible in two categories of Google Search features:

Rich cards

Schema markup tags are one of the best methods to help our website to display in “rich snippet” format which can make things even better by including extra information like images, reviews along with your website listed in the search engine results pages next to your listing.

For Example: You can see the social media review for echovme listed in the search result page

Knowledge Graph cards :

Google semantic system make the job easier for the user while they search for a particular content by collection the data like facts, people and interconnected authoritative content together to give user an enriched search results.