Directory Submission

Manual Directory Submission Process

Directory submission is the process of submitting site URL to web site directory. The process is not merely filling the form at directory submission page.

Following are the steps involved in Manual Submission of websites.

Step: 1 - Selection of Web Directory

The first step is to select website directories which accept submission. There are three kind of directories Free, Reciprocal and Paid directories. You have to select directory as per your requirement. Major requirement for selection of directory is that it should be search engine friendly so that vote can pass from directory to website submitted. Quality of Internet directory is also important factor as submission to low quality or spam directory can have negative affect on site submitted.

Step: 2 - Search for Website URL

Searching for URL of the website to be submitted in directory to ensure that it has not been already submitted. Directory editors hate multiple submissions and will likely remove your site if it is already in their listings. Directory submission process starts if the website is not already listed in directory

Step: 3 - Selection of Proper Category

Browsing to an appropriate category e.g, Business > Marketing and Advertising > Advertising > Outdoor Advertising. Web site submission to proper category has more chance of approvals. The best way is to see other site listed in category selected by you. If they are similar to your website it means you have reached at right category.

Step: 4 - Creation of Valid Email Account

Creation of separate email account for directory submission, this is done keeping in mind that the email address will likely be spammed though, so don’t use a personal email account. Valid Email is also required so that directory editor can notify you of any issues with your submission.

Step: 5 - Filling of Directory Submit Form

Next step is filling of form after selecting category. Checking of title, and description of other website listed there to access what is editor view regarding title and description length. Filling the proper title and description as specified in the submission form. Other field usually required is Email, Name, Keywords and URL of the website to be filled. Rechecking of the directory submission form to ensure that all fields have been correctly filled and clicking the submit button. Verifying of the success page message to ensue that form have been correctly submitted.

Step: 6 - Adding in List of Directory Submission

Adding the name of directory and particularly the category URL where you have submitted in separate sheet to avoid duplicate submission in future.

Step: 7 - Checking of Directory Listing Approval

Last check the approval of website submitted. Please check back in a few weeks to see if the site has been added to the directory. This is necessary as in many cases directory editor do not inform about the accepting of website submission. If listing is not approved then again you have to repeat the process with selecting different category, title and description etc.

Web Directory submission

A web link is a link to an external site that will appear in the links section of your website.

à Basic Steps

1)   Make sure you are logged into the website. (If Needed)

2)   In the User Menu, click on “Submit a Web Link”.

3)   You will be taken to the page shown above.

4)   Enter the Name of the link.

5)   Choose the Category of the link.

6)   Enter the web address of the link in URL. Makesure to use “http://”.

7)   Published:Yes.

8)   Description: A brief description of the link.

9)   Click the Save button.

10) Your link will be added.

à Another Option

1)       Choose the Category of the link.

2)       On category page, click on “Submit a Web Link”.

3)       You will be taken to the page shown above.

4)   Enter the Name of the link.

5)   Enter the web address of the link in URL. Makesure to use “http://”.

6)   Published:Yes.

7)   Description: A brief description of the link.

8)   Click the Save button.

9) Your link will be added.

Advantages:

v  It save time and energy you spend in filling add form, search for directories and there categories.

v  It provides one way inbound links to your website from theme based category.

v  It drives relevant traffic to your site which converts into sale.

v  It helps in fast indexing of your site in search engines.

v  It helps in improving you search engine ranking.

Social Bookmarking

Social bookmarking is a targeted part of the Social media optimization allowing users to mark, store and manage web pages through an online bookmarking process on the internet. In other words, social bookmarking allows users to store links to various web-pages they have surfed within private groups & shared within networks. As refined the storage, social bookmarking facilities also allow users to view their saved links chronologically & categorically.

Social bookmarking in itself is a viral process where links/tags are also promoted through web feeds to users who can have access to newer bookmarks. The basic principal of the exercise is to allow a user to maintain & share his personal database of web-pages online for continued references. As additional facilities with the social bookmarking website, the users are allowed to comment, tag, share, import & export their bookmarks from the internet.

Ø  Benefits of Social Bookmarking :

v  Increased Traffic - As more and more people read your bookmarked blog post/ web article and vote for it, the more popular it becomes & the traffic to your site increases.

v  Increased Visibility & Branding- Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding.

v  Get more Links - Each of these Popular Social Bookmarking Sites see tremendous volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.

Search Engine Optimization

Search Engine Optimization (SEO) is an exercise to promote websites on search engines result pages (SERP) for user oriented queries. As an example, a user looking to find an efficient web solutions partner in New Delhi for design & development of a website for his organization, will log on to Google, Yahoo, MSN etc. and type in a query pertaining to his requirements. The query can be anything like web design New Delhi. Once the query has been shot across, the search engine examines its database & throws results as a best fitting reply to the user query. Now there may be thousands of organizations in the same business, how does the search engine determine which one is the best suited? The answer to this lies in the SEO exercise.

Let us first determine how a search engine ranks a website on its result pages. Each Search Engine has web-crawler software which keeps crawling the internet and scanning websites. It may even be on this web page as you are viewing it!! This crawler scans the website for its code, content etc. and just as a teacher gives student marks, it gives websites marks based on hundreds of pre-defined parameters. It is the aggregate of these marks which actually determines the position of a website on the SERP.

How can one score the best on the search engines?

The SEO process allows avenues to play on with the search engine's ranking algorithm thereby allowing it to give the website best marks possible. There are two processes one can follow to achieve this-

·      Organic SEO i.e. process which search engines recognize to be honest and standardized.

·      Black Hat or the dishonest method of achieving rankings. Now one must remember that if one is smart, search engines are smarter! Therefore using black hat tricks can get a website banned on SERP's, if detected.

The safe & best approach ‘Organic SEO’ falls in best.

Organic SEO process is divided into 2 aspects- On-page Optimization and Off-page Optimization. Let us determine various exercises broadly coagulated within the organic process of search engine optimization.

Types of Seo?

Ø  Seo types are:

1. On page.
2. Off page.

On Page optimization:

This is the technical aspect of SEO exercise. Here the objective is to ensure that your website complies with all technical and architectural norms of search engine crawlers. This compliance relates to crawlability or accessibility of the crawler to all the pages of the website. A student’s note book not only has to be complete for the teacher to assess but also formatted as per teacher’s liking to impress the teacher!

This process includes basic exercises like:

v  Extensive keyword research

v  Landing page optimization.

v  Keyword density correction on the web-page.

v  Keywords inclusion in meta, title tags, anchor texts, alt etc.

v  Ensuring proper keyword density in the body text as per the inverted triangle rule.

v  Ensuring proper internal link structure.

v  Checking for code Vs text ratio.

v  Ensuring that outbound links from a page are not to a bad or unrelated neighbourhood.

v  URL optimization.

v  Sitemap Generation.