4 Answers
SEO is the process which gives result over time. A perfect SEO optimised website will be seeing the effects within 3 months of the SEO. Although if you want to increase the ranking in one day you may actually refer to On-site optimizatiom
On-Page SEO: Best Practice 2017
Title Tag
Your Title tag is the most important On-page SEO factor.
- Start your title tag with your keyword.
The closer the keyword is to the beginning of the title tag, the more weight it has with the search engine.2.
2. Add modifiers to your title tags.
Adding modifiers like “2017”, “Best”,”Guide “, “Review” help your rank for the long tail version of the target keywords.
3. Wrap your Title in an <h1> Tag.
The <h1> tag is your Headline tag. Most CMS like WordPress automatically assign the <h1> to your Blog posts. Some themes in WordPress override this feature. Check you site codes to make sure your title tags gets the leverage provided by the <h1> tag.
4. Use Multimedia.
Using images, engaging with video and diagrams can reduce bounce rate of the and increase your preference on the search engines.
5. Wrap Subheading in the <h2> tags.
For every kind of posts, you must have Subheadings in the <h2> tags also the subheading must contain the Target keyword.
6. Drop your keyword in the First 100 words.
Responsive Design
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.
- Google started penalizing mobile unfriendly websites by 2015.
- Make Sure your website has a good responsive Design.
Internal Links
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.
These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
Add 2-3 internal links on every post
Boost Site Speed
Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
Make sure your site doesn’t take more than 4 seconds to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
You can easily check your site’s loading speed using the excellent GTMetrix.com.
Image Optimization
Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.
Another reason to optimize your images for SEO: it gives search engines another clue of what your page is about…which can help it rank in organic search.
When Google sees images with alt text “blue widgets” and “green widgets” it tells them: “this page is about widgets”.
Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content.
And the more eyeballs you get, the more likely someone is to link to you. So don’t be shy about placing social sharing buttons prominently on your site.
In fact, a study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%
Today…
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:
- How and why do social signals improve rankings?
- What’s the future of social signals with regard to SEO?
- What steps should be taken right now to improve my website’s social signals?
My goal is to explore each of these questions to help readers develop a fundamental knowledge of the critical elements of social signals as they relate to not only SEO, but to the real goal of online marketing: increased website traffic and, ultimately, revenue.
How and why do social signals improve rankings?
While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
Post-Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.
Aim for at least 1900 words for every piece of content that you publish. Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!
Quality Content
I know that you’re sick and tired of hearing about “quality content”.
Even though search engines have no direct way of determining quality, they have plenty of indirect methods, such as:
- Repeat visitors
- Chrome bookmarks
- Time on site
- Dwell time
- Google searches for your brand
In other words, great content definitely won’t hurt you. So there’s no reason NOT to publish awesome stuff every single time.
Use SEO-Friendly URLs
Google has stated that the first 3-5 words in a URL are given more weight. So make your URLs short and sweet. And always include your target keyword in your URL.
In other words:
Avoid ugly URLs: http://selfseoblog.com/p=123
Or long URLs: selfseoblog.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best.
Or long URLs: selfseoblog.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best.
So I discussed most important On-page SEO factors that can boost your rank in 2017.
For more you can refer to my blog: selfseoblog.wordpress.com
Though great answer and techniques was being provided by the various writers, but I’ll suggest few techniques through which I ranked a website with high competition single word keyword as well as get a good ranking on Google search engine.
(image source: google)
The Google latest algorithm Hummingbird gives priority to meaning of the search query and long tail keywords.
I would like to ask you something before I moved ahead, what happens when you search for a query (example: jewellery chain making machine) ?
Try to understand the results, Google shows the website which have this word or some of the word in a line in their Title, URL & Description - These are Meta Tags. So what you to do first is to change the meta tags of the page which is the most relevant & have information regarding jewellery chain making machine. Insert keyword related to this.
The following techniques or activities are must to be performed by an site owner to get his site user friendly for the search engine and not only that but also increase the traffic.
- Optimize Your Site Page Around One Keyword or Topic
- Don’t Stuff keyword in the content, Use synonyms
- Optimize Page Titles
- URL Structure Should Be Short, Descriptive and Help to Categorize Your Website
- Utilize Proper Heading Tags
- Use links that refers to other pages on the website
- Increase Site Speed
- Make website Responsive
- Proper use of alt tags
As you done this, you have optimized your On page, now Off page gets into the play.
Perform all the SEO Off page activities but with keeping in mind the keyword your targeting and the services/products you deals in like
All the following activities will help a lot in your ranking as well as provide you some leads too.
- Social Bookmarking Submission
- Directory Submission
- Social Media Sharing
- Guest Blogging
- Article Submission
- Q/A forums
- Image/Video Submission
But you should keep on doing this and within a week you’ll start seeing the improvements.
If still confused then feel free to get in touch with me or Simply Digital either commenting or personal message.
You can read interesting blogs to get more understanding :
- “ SEO in 2017 ”
- “ Why Content is the King ? ”
- “ Challenge an Online Marketer face ” & many more Simply Digital Blogs
The concept of SEO is quite volatile, mainly because of the frequent changes in the Google algorithm. Here are some smart tips that will help you maintain a good position in search engine results pages, amidst the ever-changing SEO trends.
1. Follow the ‘One at a Time’ Principle
Your website can have a lot of stuff revolving around your business, but for good SEO results, select one main topic that is vital for the message you want to convey. This step is extremely important to set you on the right track, so before you select your topic, do some keyword research.
2. Run for the Most Appropriate Keywords
If you are optimizing your website through keywords that are hardly searched for, then you are simply wasting your energy and time. “You may bag a high placement for a keyword with a low search rate, but Google does record the number of times your listing was not chosen by users and how many times they selected another website by returning to search results,” cautions Guy S., CEO of Over The Top SEO, a much-acclaimed SEO information source.
Hence, invest resources into searching for the most appropriate keywords. Many SEO software and tools are available over the web.
3. Know Your Competition
The incoming links that your website has are analyzed by search engines before they rank you. So, keep track of your competitors’ incoming links in order to attain a competitive edge.
For competitor analysis, you must consider search engine ranking, incoming link quality and quantity, Google PageRank of linking pages, and keywords in linking page title, amongst other parameters.
4. Go for Title and Meta Tag Optimization
If you are looking forward to proper search engine listings, use different HTML titles and meta tags for each web page. However, do not spend too much time over meta keywords tag, since Google, which holds 64% of search market share, does not consider this for ranking.
5. Write Content That Can be Shared and Linked
Generic content has almost no hope in the aggressive world of online marketing. “Originality is important, but that’s not all. Linking is the lifeline of high ranking content and if you have manifold contributors linking to your content, the game is half own(ed),” Guy says.
Also, ensure that your content is shared and do not forget to thank or reward those who share your content with others.
6. Use Title and ALT Attributes
The title attribute provides the user and the search engine more information regarding the destination of a link. This is also a requirement as per the W3C standard to enable the visually impaired to access your page.
In a similar manner, the ALT attribute describes images. Make sure to incorporate keywords in images and titles, reflecting the site topic.
7. Go for Frequent Updating
Remember that compared to sites with static content, sites that have dynamic content rank considerably higher. Websites with blogs that are regularly updated with fresh content score high in search engines.
8. Optimize File Nomenclatures
Try to save media, images, or web pages with filenames that include keywords. For instance, if the keyword phrase is “SEO agency”, it would be great to save images for that page as “SEO_agency_01.jpg”. Although this is still under speculation, many SEO professionals have experienced ranking improvement by media and images.
9. Ensure That Search Engines are Indexing Your Website
Your content is automatically tracked and indexed by search engines, but it won’t be wise to always count on it. Also, make the search engines know what to index by redirecting duplicate content and optimizing robots.txt file.
10. Utilize Validators and Checklists
To maintain a high SEO rank, you need to validate that the website’s source code is accurate. The four vital aspects that need validation are HTML, search engine optimization, CSS, and absence of broken links and images.
It does not matter if you already have an existing website. Update it carefully keeping in mind these tips and conquer the SEO race!
