10 Email Marketing Mistakes You Need To Stop Making RIGHT NOW!

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Top 5 Reasons to Choose Digital Marketing as a Career

“To be or not to be”, is a poetic dilemma that everyone goes through at some point in life. This dilemma is prevalent in many young minds of our country. In a country that is obviously biased and narrow-minded when it comes to career choices, every student is mired with countless doubts and trepidation about their career path. However, some minds are fighting a bigger battle.

Every choice you make has its own set of challenges. However, a large portion of the young population has difficulties in making a choice in the first place. If you belong to this group, keep reading. If you are a person bubbling with creativity and crave to create something new every waking moment, move to the next line.  If your strong suit is art and creativity, be it writing, fine arts, theatre etc, the obvious choice is pursuing art in its purest form. As noble and wonderful as it sounds, the practical hurdles you face while pursuing an art are endless.

As you grow older, you will meet with the hard-hitting reality that you cannot compromise financial stability for your artistic pursuits. It might seem unfair that you have to choose between a high paying job that you have no interest in and scrambling for money on your journey to become an artistic genius. This is where you are wrong. What if there is a middle ground where you can have a steady job that demands you to be creative every day? Yes, we are talking about Digital Marketing, the shining beacon of hope that exploits your creativity and awards you with benefits that a 9-5 job has to offer.

Digital Marketing has become the next big thing with almost every product/service taking the digital route to advertise their product. With this industry reaching new heights every day, there is a demand for innumerable intelligent and creative minds. If you think you fit the bill, here are five reasons why you have to cement your career in Digital Marketing.

1.Fuels your Creativity:

If writing lines and lines of programme is your worst nightmare and if you cannot imagine doing something mundane and meticulous, Digital Marketing is your saviour. With surfeit of content and creative material posted online every day, digital marketing agencies are in dire need of people who can think out of the box and whip out innovative material in a moment’s notice. My job is too boring and robotic, said no digital marketer ever.

2. A place for everyone:

A digital marketing agency consists of an assortment of people ranging from Business development executives, content writers to graphic designers. Are you a voracious reader who is instilled with an undying passion for writing? Get on board as a content writer! Are you a social media addict who garners hundreds of likes with a perfect selfie, an eye- catching filter and a captivating caption? Time to become a social media strategist! If your strong suit is art, photoshop and a whole lot of creativity, get ready to become a graphic designer. Apart from these titles, digital marketing is a well-rounded industry that requires a mixture of skill sets. This makes Digital Marketing a sector that is truly inclusive of a varied range of talent and specialties.

3. Be a part of the digital revolution:

We live in an era where Digital Marketing has revolutionized marketing and advertising. It has managed to uproot traditional marketing strategies and conquer the world. With more and more brands looking up to Social Media and SEO to propel their product into the success wave, Digital Marketing is officially the next big thing. With an increase in demand for digital marketing services, there comes a wave of opportunities knocking your feet. Make sure to grab these opportunities at the right time and climb up the success ladder.

4. Digital Marketing is here to stay:

Men may come and men may go, but marketing stays on forever. There has never been a point in history where marketing or branding went out of business. As long as there are people consuming products, there will be a need for advertising and marketing. With this field skyrocketing to unimaginable levels and an unquenchable thirst of brands to create an identity for themselves, Digital Marketing has also emerged to become one of the high paying sectors of the country. Whoever said creative professions do not pay well!

5. Eat. Play. Work. Repeat.

You spend most of the day in your workplace and it is important to be in a propitious environment that can catalyze your creative juices and help you achieve the best possible results. Most of the digital marketing agencies in India strive to maintain a casual work culture with flexible timings, super friendly superiors, informal dress code, numerous team outings and loads of food at all times. When work seems like play, you will never get tired.

To all the confused minds out there, Digital Marketing is an extensive field with endless opportunities and countless advantages! The great thing about this line of profession is that you do not need a degree or pre- requisite knowledge to make a career out of it. All you need is a hint of ambition, a good amount of creativity and the capacity to learn and think differently! If you can relate to the above said points, you know what you are going to do in life!

What Do Small Business Owners Expect From Hiring a Digital Marketing Agency?

If you think digital marketing is not a big thing, then think again! Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet thus digital marketing. Few reasons why small business owners should employ an agency for digital marketing is quicker response time, helps generate higher revenues, creates a brand presence on social media, keeps the business at par with competitors and saves money.

Traditional Marketing or Digital Marketing

Unlike traditional marketing, digital marketing allows marketers to see accurate results in real time. A newspaper ad cannot measure how many people have actually paid attention and taken note of the ad. There is no way to know if that newspaper ad was responsible for any sales at all. On the other hand, with digital marketing, return on investment can be measured. Last year, an ad spending on the internet already overtook advertising on television and cable networks. Traditional advertising doesn’t have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137%.

Mind-set of small business owners

When small business owners approach a digital marketing agency, their lists of requirements are huge and expect overnight results with less budgets. In the sense they want extremely quick results with minimum pay.

General Client Expectations on digital marketing front

Search engine optimization as known as SEO is the process of optimizing a website to ‘rank’ higher in search engine results. This enables a user searching for the client’s service or product to see the client’s website in the first two pages of search engine.  This will increase the organic traffic that a website receives. This process takes minimum 6 months for any start up to fetch results on digital media. It is indeed a very slow process but it is an assured one. SEO will build the credibility of the brand online.

Also, on social media marketing front, the mind-set these business owners come with is to increase likes from 500 to 5000 within a few days with less budget. They think digital media can do magic within a short span of time with less budget and can get them immediate results. The reality is that digital media can obviously do magic at low cost when compared to traditional media but digital marketing is a paid medium. One cannot expect results organically as it is long dead. It is also just a matter of time which in most cases these business owners get impatient.

The ball game of an agency with the client

The main thing these business owners expect is a dedicated team deployed to execute digital marketing for their business. One thing these small business owners need to understand is that true marketing campaigns that yield results take time and are dependent on the goals or targets. Also, the digital marketing agencies in return require equivalent support from the client in the form of regular feedback which will help the agencies tweak their strategy regularly to give out the best results for the brand.

In today’s digital era, be it a small business or an established brand digital marketing plays an eminent role in how the brand performs. Digital marketing can make or break a company’s image. Spend some time, money and wait patiently to build your brand’s presence online.

How Schema Tags Will Optimize Your SEO Campaign?

Schema Markup tags has been around for many years in SEO, but only few website have implemented these tags and have got benefited. Still there are many people who are not aware of schema tags or why one should implement it? Now it’s time to know what it is. Today we are going to learn what schema markup tags are, their benefits and why it is important to include them in our SEO strategy.

What is schema markup?

It is a type of micro-data which helps search engine to analyse the information provided on the website and interpret the content effectively to the users based on their search queries made by them.

Different types of data type markup qualify to appear in search results. Some of the major data type markup are Local Businesses, Articles, Movies, Book Reviews, Events, Restaurants, TV episodes and ratings, Software Applications, Products.

Visit: http://schema.org/ to know which content type suits your website and find the recommended properties for that type.

Why is structured data important for SEO?

By implementing structured data markup on the website one can enhance the website content to become more visible in two categories of Google Search features:

Rich cards

Schema markup tags are one of the best methods to help our website to display in “rich snippet” format which can make things even better by including extra information like images, reviews along with your website listed in the search engine results pages next to your listing.

For Example: You can see the social media review for echovme listed in the search result page

Knowledge Graph cards :

Google semantic system make the job easier for the user while they search for a particular content by collection the data like facts, people and interconnected authoritative content together to give user an enriched search results.

11 Quick Hacks to Write Attractive Headlines for Your Blog

It’s a busy, busy, world in which the task of getting people to consume your content can get quite daunting. Sure, you may have some worthy content up your sleeves but is that enough? The answer my friend, is YES— as long as your headline is bang on the buck.

What do headlines have to do with it, you ask? Allow me bestow upon you an essential fact laid out by the father of advertising himself:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy

Your headline is critical because it’s the first line of your copy that people read. The impression that your headline gives out will either get them interested or have them pull away. It sets the tone for everything that follows.

So how do you go about ensuring that your headline is every bit as attractive as the rest of your copy? Well, it doesn’t involve quantum physics! With these 11 tips, you can create the catchiest of headlines and make the most of your ad campaigns, blog post, emails, you name it! Read on to find out how:

1. Be unique

Add elements that make you stand out from the other dozen brands that are telling the same story. This can be risky but if done right you have the reader’s attention, which is the whole point of advertising.

For Example:“Copy Hackers

Where startups learn to convert like mofos”

2.Use Trigger Words: What, Why, How, When

Trigger words are known to induce reactions from readers. Of course this doesn’t imply that anything including a trigger word would fetch you brownie points. The key is in effective copywriting skills.

For Example:  “5 Reasons Why Most Start-Ups Fail”

3. Incorporate Numbers

It’s no secret that most copywriters use numbers in their headlines. The simple fact being that it works! Readers love lists, and numbers attract them to the possible solutions that the content may provide. It’s safe to stick to single digits because they’re easier to remember, but odd and random numbers like 17 or 21 seem to click with readers just as much.

For Example: “21 Relatable Memes That Will Have You Rolling on the Floor”

4. Keep it short

An analysis at Hubspot shows that headlines that are shared the most across social media are 11-14 words in length. The most Twitter shares contained headlines between 8-12 words, while the ones on Facebook containing 12 or 14 words received the most Likes. It’s essential to be specific and descriptive in the headline, about what the consumer can expect in the content.

For Example: “How to Design the Perfect SEO-Friendly Website”

5. Ask Questions

A question can make a great headline given that it very aptly delivers the essence of your content without being random or too witty. Moreover, it doesn’t fail to make the reader feel involved. If your content is regarding products and services, tie the major benefits into the question.

For Example: “Trying Hard to Quit Smoking? Read This”

6. Provide Answers

Your headline should be able to tell the reader how they are likely to be benefitted from your content. The promise of a solution that you offer in your headline can motivate your reader enough to click and read through. For this tip, it helps if you know your target audience.

For Example: “The Fastest Way to Create Your Very Own E-Book”

7. Command action

Use your headline to directly tell your reader what to do. Keep in mind that you need to mention the benefit you’re offering in relation to your command. This is really effective in grabbing hold of large audiences instantly as the headline doesn’t make them think much about the content but just do.

For Example: “Don’t Spend 1000’s on a Nursery! Do THIS Instead.”

8. Be Useful

Readers want to consume content that will make their lives better in some way. Offer lists, tricks, hacks, steps, and rules. Offer practical solutions in your headline and deliver the promised in your content. This goes a long way!

For Example: “5 Wholesome One-Pot Recipes That Take Only 30 minutes”

9.Cash in on Curiosity

Curiosity is in our nature. Incorporating this element with news that’s exciting grabs your reader’s attention. Use this to cover recent events, or shedding light on existing material. This also blends well with service ad copies in that you introduce new options, offers or discounts.

For Example: “At last! The Latest iPhone Is Available in Stores!”

10. Target the fear of missing out

We live in times when people want to feel involved in whatever way possible. A lot of brands like to promote the fear of missing out for consumers to want to be a part of their products or services. And truth be told, it works.

For Example: “Are You Losing Out on Sales by Giving Customers Too Many Options?”

11. Include Adjective + Keyword

Always incorporate an adjective and your keyword into your headline to give the reader an interesting visual about your content. Adjectives are like colours; they add character to your headline. Another simple formula would be:

<Number/Trigger Word> + <Adjective> + <Keyword> + <Deliverables>

For Example: “7 Effortless Ways to Get Rid of Pests in Less Than a Day”

All in all, these hacks make a great guide for getting started on learning the art of copy for headliners. The key pointer is to add personality to your headlines and use words that are influential without trying too hard.

How Brand Marketing Can Make or Break the Customer Experience

Branding has always been a challenging journey for many of the brands especially small to mid-brands who are in constant drift and has little visibility on roads ahead. Experts have always advised brands to focus on creating brand profile and never steer away from their niche. Brands have always stayed on their toes to understand what it would take them to give their consumers an absolute experience as they understand that a negative brand experience can take a jab at their future growth!

Most popular way to create brand experience is to market your products to the right audience by projecting your niche in an absolute humane way possible. Before you start promoting your brand to the right audience try to check the following boxes to get an ultimate marketing score:

1. Think Globally

Many of the brands try to project themselves with minimum personality depending upon their geographical reach. It is very crucial to set right persona for your brand so that your brand could vibe about its uniqueness right from its inception.

2. Storytelling gives you wings

Storytelling has always been an effective way to capture audience’s attention since ancient times. Many brands right from apple, Google, Microsoft etc. have opted these ways to interact with their audience in an effective manner. Social media becomes an omnipotent tool to create your brands story in the virtual world and then project it to the right audience.

3. Characterization of a brand

To stand out from clutter, especially smaller brands are now undergoing a cosmetic change which will give them a unique personality and attention which reflects from development to sales of the brand to seize audience interest and to imprint themselves in the minds of the consumer.

4. Choose your weapons wisely

Choosing the right tool to communicate to your potential consumers is as important as selling your product. One should always be aware of the brand’s buyer persona. Though social media serves to a larger demography, traditional mediums and e-mail campaigns cannot be ignored as different marketing mediums have different impact on the crowd.

5. Set Brand guidelines

It is very important to define your superhero before developing the story around it, ability to fly, shoot lasers from eyes and a strong physique with a red cape makes him unique among others and carefully incorporating these highlights while developing the script creates pattern so the audience can associate with it. Same technique should be applied while developing brand guideline. One must always define certain color or patter that would make audience to quickly identify the brand.

6. Follow up for continual improvement

Follow up, learn, and improve are the key points one should consider while building or marketing their brand. One should set the process, capture feedback and start eliminating errors in the journey. While you are constantly refining the set process also experiment different ways that will help you to push your brand identity away from the clutter.

7. Set expectations

It is important to set expectations from your marketing efforts and draw parallel with your sales objective. An effective formula to create brand reach is bridging the communication gap and tightening the feedback loop by cutting down the middle person. This way, it is easy to reflect upon the consumer feedback and work towards improvement of brand image; rather than leaving expectations to chance work constantly work towards building a healthy brand personality.

8. Reverse Engineering is the Key!

To identify what works and what will not for your brand you need to perceive your brand as a consumer. Try to talk to consumers often (or) read all the responses which you receive in social media to understand the mindset of the majority.

Identifying problems from consumer end help will help you to rework on your brands identity and create right marketing mix.

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